December 15th, 2009 → 1:16 am @ Trond // 9 Comments
Social media represents one of the largest shifts in modern business—and because of this your customers are changing. No longer satisfied with listening to marketing messages and doing what companies want them to do, customers now want their voices heard and they want companies to react and fulfill their needs—not the other way around.
Social media can be an incredibly effective way for companies to get their messages out to their audience, but more importantly, it’s a way for companies to actively engage and listen. Social media creates direct access never before been seen in the business world, access that helps businesses provide products and services directly to those who want or need them in a very targeted, real-time manner.
So how do you use sites like Facebook, Twitter, and Blogger in an overall marketing strategy and even create new revenue streams in the process? In addition to showing you why being involved in social media is important, this book provides you the tools to get a running start.
Power Social Media Marketing not only explains how social media has changed the game for anyone doing business online, but also provides lessons about traditional Internet marketing tactics and ideas. This is an important point because traditional Internet marketing tactics still work. The people making the most money online understand that pay-per-click advertising, search engine optimization, and effective content are as important as any of the new tools available. A combination of both is what will take your business to the next level.
Building an audience and driving traffic from social media sites to your own website are two key lessons taken from this book. But what is just as important is learning what visitors are doing on your site, what they are searching for, and how they got there. The chapter in Power Social Media Marketing on how to use analytics software will give readers an understanding of how to create a better website experience for their visitors while also learning how to market better to these visitors.
SEO is another key element to building solid exposure online that is discussed in this book. Creating a search engine and social media friendly website is absolutely key to gaining exposure on the social web.
This book also tackles blogging. Learning how to properly use a blog for PR, reputation management, and marketing purposes is an essential and cheap way to enhance your business online. You will also learn how to use a blog to create additional revenue streams—something of interest to every business owner.
This book is a great primer on social media and how to get started promoting yourself and your business online, but it is also good for the experienced marketer who wants to build more market share and make more money on the Internet. It combines knowledge of traditional Internet marketing with the evolution to social media to help you build a solid foundation built on both. Power Social Media Marketing lays out a roadmap that will take you to the next level in Internet business.
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Tags: Facebook Marketing, Power Social Media Marketing, Social Media, Social Media Communication, Social Media Marketing, Twitter Marketing
Jimmy
2 years ago
Power Social Media Marketing is just what the social networking field needs. It’s hard on the details, is honest, and is easy to implement for better results.
Muhammad
2 years ago
As a web marketer, I can tell you the next big movement on the web is social media. You can’t ignore the details included in this book. I give it my highest recommendation for both internet professionals and newbies looking to make money online.
Linda
2 years ago
I love the way you highlights all the key sites for social media marketing from the outset. Simply put, this book should be a bestseller. I printed the huge thing out. It’s the biggest eBook I’ve read and can’t get enough of it. “Power Social Media Marketing” is an enlightening looking at a field which can only get bigger. I’ve already used it to successful use Google Adwords to bring relevant traffic to my site.
Chris
2 years ago
I’ve been competing on social networking sites for some time, but never really thought you could actually make money online marketing there. No longer. Power Social Media Marketing makes me look like a doofus who ignored perhaps the largest market ever for web professionals. I’m already making more money with my consulting services, and it’s helped me in my other specialties too.
Tom Johnsson
2 years ago
Every once in a while, a book comes out of left field that changes just about everything. This is one of those books!
Toby
2 years ago
I’m a web designer and I’ve always been interested in the marketing end of the web. I’ve been on Facebook and MySpace, but never saw the business end of it. The book “PowerSocial Media Marketing – Today and Tommorrow” has been a frequent guest on my computer the past weeks. It’s one of the best, most definitive, most useful, and most creative takes on internet marketing I’ve ever seen as a web designer.
Jenny
2 years ago
I had no idea about how social media marketing could help my company expand on the web. I run a home business, and with the recent economy tumble I’ve been fighting to hang on and keep getting buyers. What I liked most about “Power Social Media Marketing,” besides the great price, is the fun Trond makes the whole process of marketing on Google, Yahoo, Facebook, Twitter, YouTube, and beyond.
Claude
1 year ago
This book is simply awsome !
What it teaches added to a blog will just boost your visitor and revenues to the roof !
Trond
1 year ago
Thanks Claude!